Google Answers: Is It OK to Link to My Own Guest Post?

Is it acceptable for authors to link to their guest posts?

That’s one question asked of Google Webmaster Trends Analyst John Mueller during a Webmaster Central hangout held April 9.

The question was submitted by a site owner who contributes a modest amount of unique content to other sites within the same niche.

They were concerned that linking to those posts from their own site would have a negative impact on SEO.

Here is the question that was submitted:

“At the bottom of the home page of my website I have a section called ‘in the media’ where I link back to these guest posts.

Currently these are follow links. Does this harm my SEO?

What’s the best practice for linking back to guest posts in order to not harm SEO?”

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