Google Call Only Ads Now Include Link Option

Google Ads has announced their Call Only ads now offers advertisers the option to include a link to their website.

This announcement also coincides with a renaming of the offering from “Call Only Ads” to simply “Call Ads.”

The “visit website” option will make the ad unit slightly larger, with the main headline of the ad still resulting in a phone call.

Previously Call Only ads limited functionality to a single clickable headline, which would automatically dial the phone number input by the advertiser.

The new feature will still be an option and not a requirement.

Google recommends utilizing the new feature to help reduce the likelihood of mistaken clicks. It will prevent more accidental calls by users who mistakenly think the headline will take them to a website like other search ads do.

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