Google Confirms a Way to Hide Internal Links

There are legitimate reasons to hide links this way in ecommerce stores. Some stores may generate multiple URLs for the same product page. By using this method, a store owner can hide those links from Google and prevent them from having to deal with them. There are even Magento extensions that help to create these kinds of links for online stores.

Another reason for using the tactic is to keep PageRank from flowing to certain pages that don’t contribute to rankings. Examples of the kinds of pages that are blocked are pages about privacy or the terms of service.

The ultimate goal of this tactic is to maximize the amount of PageRank flowing to the pages that matter.
PageRank is the name given to a value that’s assigned to a link that is passed from one link to another link. The more PageRank a page accrues the more trustworthy and popular Google’s algorithm assumes it to be, which helps in rankings.

The practice of limiting what pages receive PageRank is called PageRank Sculpting. The goal of PageRank sculpting is to hide links from Google so that no PageRank is sent to those pages.

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