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Google Creates a New Source of Traffic With Keen
A new and potentially powerful way to attract more site visitors. Google Keen proactively recommends content to users.
Google has quietly announced a content discovery service called Keen. Keen is being referred to as a Pinterest competitor but that’s not entirely accurate.
Keen is a machine learning app that actively promotes relevant web pages to users. Keen is poised to become a new source of referral traffic, which makes it worthy of investigation.
Keen is an experimental web and Android app that is a part of Google’s Area 120 projects. Area 120 is described as where small teams can work together in a small startup mode to bring innovative projects to life.
According to an official post on Google, the project grew out of a husband and wife sharing information about activities that were important to them, activities they wanted to share with each other.
As they gathered links and resources related to their hobbies and goals, the Googler understood that he needed a tool that not only helped curate and share those ideas but to discover more of those ideas.
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