Google Cutting Up to 50% of Marketing Budget

An internal email reveals that Google is cutting up to 50% of it’s marketing budget for the second half of 2020.

The cuts to the marketing budget may indicate that the COVID-19 pandemic is affecting its businesses.

This development comes less than a week from when Google is scheduled to discuss the first quarter 2020 financial results on April 28th.

So it follows that cutting back on the marketing budget may not affect support for current customers and businesses.

Travel Advertising Slump May Have Impacted Earnings

According to a tweet by a search marketer familiar with travel advertising, the collapse of travel-related advertising may be one of the several contributing factors to a negative drag on earnings.

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