Google Explains Gradual Declines in Ranking

In a Webmaster Hangout, Google’s John Mueller answered why a site might be gradually losing traffic. Once you know the reasons you’ll be better positioned to take action to reverse a traffic decline.

Links and Content Not Always to Blame
The publisher asked if their backlinks (50% from a single subdomain) and content (auto-generated) were to blame for the gradual drop in rankings (emphasis on a gradual month to month gradual drop).

This is something that has been a huge change to how sites are ranked, particularly since the August 2018 update.

August 2018 is when Google appears to have increased focus on classifying web sites and improving how it understands search queries and web pages.

Every major update from 2018 up to BERT seems to be about understanding what users mean when they search and also about understanding if web pages solve those questions.

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