Google Explains How to Remove Pages for SEO

The important consideration when removing content is that it’s not a one-size fits all solution for improving rankings. Removing pages does not automatically help all sites rank better.

Furthermore it’s important to assess whether a page simply needs improvement.

Removing content is an old solution for traffic issues. There was a related SEO solution for removing content was called Content Cannibalization. Then about six years or ten years later the technique was rediscovered and renamed Keyword Cannibalization.

In this version of the strategy, it was hypothesized that content that was too similar would eat into the rankings of the other pages. The solution was to remove pages.

The thing is, regardless if one is considering removing similar content or low performance outdated content, it might be useful to consider updating the pages to make them unique or serve a different user intent.

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