Google Explains What’s Important For Top Rankings

In a Google After Hours Office Hangout Google’s John Mueller answered a question about links and rankings.

Along the way he demonstrated that sometimes what we think we know about SEO isn’t entirely correct.

He then offered advice on how to fight for the top rankings.

The publisher started off asking a question by stating that “everyone knows” that dofollow links are necessary for rankings.

And that’s where the publisher was mistaken.

So part of the answer to their question is they need to step back and consider that maybe there are gaps in what they know about SEO.

There is no shame in considering that there is a gap in knowledge.

Everyone benefits from keeping an open mind.

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