Google Explains Why it Rewrites Meta Descriptions

In a Webmaster Central hangout, a publisher asked Google’s John Mueller why their meta description was being rewritten. Mueller’s answer offered a peek into how Google’s algorithm chooses when to rewrite meta descriptions.

The question was specifically about a meta description on the home page being rewritten on the Google search results pages (SERPs) for branded search queries. The publisher used the example of using the modifier “UK” with the brand name.

There are no specifics mentioned in the question so there is no way to address the publisher’s issue directly.

But because Mueller’s answer is general, it provided an answer that gave some insight into why Google rewrites meta descriptions.

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