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Google on Reported Correlation of Bad Links and 50% Traffic Loss
A publisher told Google’s John Mueller that Google Search Console (GSC) reported over five hundred backlinks from two domains. The publisher reported that the backlinks correlated with a 50% traffic drop.
Google’s John Mueller commented on the correlation between referral links and a drop in traffic.
The publisher related that GSC showed backlinks from two domains to every page of their site.
When visiting those pages the publisher saw that they were empty, there was no content on that page.
They stated that the appearance of those referring links correlated to a 50% drop in traffic.
That is a reference to a page that is showing one page to Google and another page to everyone else. This practice is called cloaking.
Mueller is explaining that the possibility that the page might be cloaking. This is an explanation of what the publisher might be seeing and not addressing the second issue of the rankings.
Mueller goes on to dismiss the referral pages as technical mistakes rather than a malicious attempt to sabotage the publisher’s rankings.
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