Google Rolls Out New Types of Event Schema as COVID-19 Causes More Cancellations

As events go virtual, get postponed, or altogether cancelled due to coronavirus – Google is supporting new types of event schema.

Several new, optional properties have been added with one of them being an ‘eventStatus’ property. This allows site owners to indicate whether an event has been canceled, postponed, or rescheduled.

Using the eventStatus property enables Google to show searchers the current state of an event, rather than dropping it from search results.

Here’s how to use eventStatus:

  • Canceled event: Set the eventStatus property to EventCancelled and keep the original date in the startDate of the event.
  • Postponed event (new date not known): Keep the original date in the startDate of the event until you know when the event will take place and update the eventStatus to EventPostponed.
  • Rescheduled event (new date is known): Update the startDate and endDate with the relevant new dates. Optionally, you can also mark the eventStatus field as EventRescheduled and add the previousStartDate.
  • In-person event changed to online-only: Optionally update the eventStatus field to indicate the change with EventMovedOnline.
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