Google’s John Mueller on Cleaning Up Hacked Pages

Google’s John Mueller shares SEO best practices to follow when cleaning up, and recovering from, site hacks.

Mueller provided this advice on Reddit in response to a thread from a site owner dealing with thousands of hacker-injected web pages.

The site owner begins by asking whether it’s best to 404 or 410 the hacked pages, to which Mueller replies: “It doesn’t matter. The different is mostly theoretical.”

In a follow-up comment the site owner asks if there’s anything else they should do. They say they’re dealing with a small business website with less than 20 pages.

Thousands of pages were added to the site by a hacker, which have since been 410’d. The site’s rankings have not rebounded since removing the hacked pages.

As a first step to recovering from hacker-injected pages, Mueller recommends using the URL removal tool as it will immediately hide the pages in search results.

The pages will drop out of Google’s index when the site is crawled again, and Mueller says search results should go back to normal quickly.

Depending on the damage done during the hack, and how long the site was hacked for, it could take several months to recover.

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