Google’s Search Quality Raters Guidelines: A Guide for SEO Beginners

Google’s Search Quality Raters Guidelines are a document given to people that Google employs for the sole purpose of rating websites.

The guidelines outline the conditions and elements that need to be considered, and how the site should be rated, by that person.

In essence, Google has hired many thousands of people to rate websites and record whether the site is good or bad across a variety of areas.

Now, it is important to understand that these people have no impact on the rankings of the sites they rate.

A positive or negative rating by Quality Rater will not directly impact your position on Google.

One can argue (and I do) that their role is so much larger than that.

They don’t influence the rankings of the sites they rate.

They influence the rankings of every site.

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