Google SERP Shows Amazon Ranked 9 out of 10 Spots. Danny Sullivan Says Google Not Broken

Google’s Danny Sullivan answered a question on Twitter Amazon dominating 9 out of ten search results for a query. It gives the appearance that Google has a domain diversity problem.

Someone posted a screenshot showing Amazon ranking nine web pages in ten search results for the query, 3 foot usb-c cables.

That’s arguably their best page for the keyword phrase, “usb-c cables 3ft” and the title tag isn’t really optimized for that keyword phrase.

Here is a site search of Walmart.

The screenshot is of the top result, but all the other results from Walmart were similar to the top result in terms of optimizing for the keyword phrase, “usb-c cables 3ft”

When I am trying to diagnose an issue related to Google search rankings, I take a look at Bing for insights.

Sometimes Bing will show very different and better results. That can indicate that something is going wrong over at Google.

For the keyword phrase “usb-c cables 3ft” Bing shows six organic search results on the first page of the SERPs.

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