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Social media marketing has come a long way in just a few years. During his speech, Rand shared three tactics to encourage engagement on social media:
Optimize comments and engagement for 2020 if you want to be successful on social media.
If you post content with little engagement, social media platforms will punish you for reaching future content. Instead, you can use positive interaction lines to drive traffic to your site.
Facebook, Twitter and Google use their ranking algorithm to make users dependent. They want to maximize advertiser revenue. They are concerned with keeping users on the platform longer. That means content that keeps your audience on the platform with the best performance.
"Take advantage of these things now, while social influence is still possible," Rand told the audience. "In three years, I am sure the vision will be very different."
On a tactical level, this means that you cannot post everything on social media. Be selective with your digital marketing campaigns. A series of mistakes limits the success of future content published by your brand.