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How Advertisers Can Make the Most of Paid Media Right Now
Want to know which paid media channels can help you target audiences that are most likely to convert? Join our next webinar for agencies and advertisers
During an economic downturn, ad market dynamics and ad buyer behaviors shift.
Amid these changes, it’s critical for consumer brands to continue to advertise.
Marketers, and the agencies that work with them, can continue to drive growth through smart segmentation, even while the economy softens.
The key is to focus on where you get the best results, using channels that enable flexibility and targeting audiences that show intent.
In this presentation, you will learn:
- Three audience segments you can geotarget to fit your campaign goals.
- What advertising channels give you the most flexibility and the best return.
- How to measure results in the context of recessionary consumer behavior.
Bonus: We’ll share how to find a wide range of high-intent consumer audiences when most people are staying home.
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