How Bing Ranks Search Results: Core Algorithm & Blue Links

it is safe to assume that Bing and Google are organized and function on similar lines.

With that in mind, if Google won’t tell us much about how the algorithms function, I figured that asking Bing is the solution if I wanted to better understand.

So that’s what I did.

Below is the first interview in a series of five I did with team leads at Bing.

Dubut states quite categorically that the foundation of every single results page on a modern search engine is the “10 blue links.”

Then, if the query can be directly and usefully addressed with a rich element (SERP feature), the algorithm incorporates the best result in that format.

If multiple rich elements can provide value to the user, then those are also added.

This confirms what Google’s Gary Illyes from Google said last May in Sydney. But with more “gusto.”

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