Meenaz Merchant’s official title is Principal Program Manager Lead, AI and Research, Bing.

He says simply: head of the multimedia team.

The first thing I learned is that the same team builds the algorithms for both images and videos.

That means understanding how to approach each gets a little simpler – they will have a similar approach and probably be looking at similar features in a similar manner.

They also run the camera search (reverse image search) algorithm. (Unfortunately, we didn’t have time to talk about that.)

Obviously with very explicit intent such as “pictures of…” or “videos of..”, and more ambiguous explicitness (as it were) such as “show me a…”

But also implicit where the user probably wants and expects images or videos on the SERP – for example, movie stars.

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