How Can I Recover My Lost SEO Keywords & Organic Traffic?

If your rankings dropped, or you cannot find the keywords driving traffic to your pages in Google Analytics, this post walks you through fixing both.

Great question! I’m going to answer this in two parts.

The first is how to identify the keywords or pages that fell in Google search, and the second is diagnosing the problem.

  • How to find the keywords you lost SEO rankings for or pages that fell.
  • Ways to start diagnosing the problem.

In this scenario, you have someone trying to figure out which keywords are driving traffic and what the result is.

It could be page views, conversions, new traffic from new keywords, or any other KPI.

You also have pages that lost traffic.

The page could still be ranking but one keyword variation dropped and it was a big one.

Other times you ended up losing a featured snippet but are still on the first page (and vice versa).

Or a map or local pack is now appearing above the first result.

Either way, I’ll help you find which keywords point to the page, which ones slipped and the impact on revenue/conversions.

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