How CRO Can Help Tie Your SEO Efforts to the Bottom Line

Too often, there’s a belief in the business world that SEO efforts can’t be measured or related directly to revenue.

In reality, SEO efforts can and should be connected to bottom line metrics.

CRO (conversion rate optimization) is one often-overlooked method that can easily tie your business’s SEO efforts to the bottom line.

While CRO has often been categorized and thought of as a totally separate digital strategy from SEO, when used in conjunction, they become a powerful pair.

SEO and CRO can actually be treated as two sides of the same coin when you’re building and growing your site. They work hand in hand:

SEO gets users to your site.
CRO helps users take action once they get to your site.
One without the other is only half of the story.

Why drive users to your site if it isn’t optimized for conversion? Why optimize your page if no one is coming to it?

Using SEO and CRO together allows you to pack the greatest punch in your digital efforts.

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