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How Insight and Action Benefit Enterprise SEO
Politically, sociologically, economically, culturally and from a technological perspective, we saw major shifts sure to have long-lasting ramifications.
As we enter this new year with trepidation amidst the ongoing uncertainty of a persistent global pandemic, enterprise organizations and their leaders are looking for proven, cost-effective ways to understand these continuous shifts in consumer behavior and demand.
Consumers turned to search en masse to feed their informational and entertainment needs as the in-person workforce transitioned to performing their jobs remotely.
Grocery shopping, medical appointments, banking, and other routine tasks became complicated transactions requiring advance planning and often, alternate fulfillment methods.
Consumers began to have different, more emotional experiences in their quest for products, solutions, and services, so brands turned to search for insights into this behavior.
Companies turned to their SEO professionals and search insights to understand their rapidly changing customers.
Also to develop omnichannel strategies for reaching increasingly fragmented and unpredictable market segments.
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