How Machine Learning in Search Works: Everything You Need to Know

In the world of SEO, it’s important to understand the system you’re optimizing for.

You need to understand how:

  • Search engines crawl and index websites.
  • Search algorithms function.
  • Search engines treat user intent as a ranking signal (and where they’re likely going with it).

Another crucial area to understand is machine learning.

Now, the term “machine learning” gets thrown around a lot these days.

But how does machine learning actually impact search and SEO?

This chapter will explore everything you need to know about how search engines use machine learning.

Machine learning isn’t the same as Artificial Intelligence (AI), but the line is starting to get a bit blurry with the applications.

As noted above, machine learning is the science of getting computers to come to conclusions based on information but without being specifically programmed in how to accomplish said task.

AI, on the other hand, is the science behind creating systems that either have, or appear to possess, human-like intelligence and process information in a similar manner.

Think of the difference this way:

Machine learning is a system designed to solve a problem. It works mathematically to produce the solution.

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