How SEO Agencies Can Stay Profitable During a Downturn

Being proactive in the face of economic downturns and natural crises is critical for any business.

One thing we learned from the 2008 recession is that marketing budgets are first to get cut – shrinking up to 30%.

That is why now is an important moment for SEO agencies to focus on the productivity and well-being of their teams, and above all, good client management.

Communication and care are crucial for navigating market uncertainties while transforming processes that keep SEOs profitable.

On March 25, I moderated a sponsored presented by Alen-Jelco Todorov of SEOmonitor.

Todorov shared how SEO agencies can be proactive and prevent high churn in the face of an economic downturn.

Times are hard, but your agencies can stay profitable during the economic downturn that you’re facing.

Let’s think about what contingency means and how can you help yourself, your agency, and your executive team plan for this scenario.

Before diving into the tactics to help keep your agency afloat during these times, here are a few considerations:

  • Every agency situation is unique. Some cater to local businesses, while others work with enterprise customers.
  • Your primary goal is to maintain sustainability.
  • Times are hard, but your agencies can stay profitable during the economic downturn that you’re facing.

    Let’s think about what contingency means and how can you help yourself, your agency, and your executive team plan for this scenario.

    Before diving into the tactics to help keep your agency afloat during these times, here are a few considerations:

    • Every agency situation is unique. Some cater to local businesses, while others work with enterprise customers.
    • Your primary goal is to maintain sustainability.

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