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How Social Networks Drive Billions of Search Visits with SEO
Growth experts at social networks don’t think about SEO the way we might do for a SaaS company.
They face a unique set of challenges, such as getting Google to crawl and index billions of pages or render heavy JavaScript frameworks, and that takes a different mindset.
While only a small subset of sites deal with these challenges, there is a lot to learn from observing how social networks excel at SEO.
In this post, you’ll learn how Facebook and LinkedIn drive billions of search visits and how Instagram has a significant competitive advantage over TikTok.
I will leave Twitter out because of their partnership with Google, but cover Snapchat’s bare potential to drive more adoption through SEO.
Facebook raked in 16 billion global visits in October, of which 10.8 billion came from direct and 2.3 billion from search (data from SEMrush).
Keep in mind that this captures only a fraction of users because most use the Facebook app.
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