How the Universal SERPs Are Changing & How to Stay on Top

The demand for SEO is at an all-time high.

The global pandemic accelerated all industry’s digital transformation, including some of the most established sectors, such as:

Finance.
Healthcare.
Communication.
Conferences.
SEO is central to all marketing activities.

For SEO, that means staying on top of the SERPs by taking a multimedia format approach to content for Universal SERP rankings.

In this article, you’ll learn how some elements of the Universal SERPs are evolving, accompanied by some research findings for additional insight and context for your SEO strategy.

Navigating changes in the SERPs and keeping on top of what is happening – whether it be an algorithmic change or a core update – is, without doubt, one of the most challenging and time-consuming elements of SEO.

As Google evolves and continues to look to enhance the customer experience, staying updated was essential in 2020 to keep stable.

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