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How to Dominate SERPS by Focusing on Topics Instead of Keywords
If you have been in SEO for any amount of time, you know that keywords have always played a large role in the discipline’s success metrics.
That’s why it is so common to hear so many conversations around keywords and keyword research when talking to anyone about SEO.
While I think that keywords are still important for measuring success for a site, I think updating that keyword-focused mindset to focusing on topics will yield better results. You may be asking yourself at this point what is the difference between a topic and a keyword, especially considering I just mentioned that keywords are still an important piece to the SEO puzzle.
In my way of thinking, a topic is a more holistic approach to “keyword research”.
A topic can be made up of several relevant terms and queries that can fall into different areas of the buyer’s journey.
The types of content you can create around a given topic is a bit dependent on the vertical your site falls into.
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