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How to Dominate SERPS by Focusing on Topics Instead of Keywords

If you have been in SEO for any amount of time, you know that keywords have always played a large role in the discipline’s success metrics.

That’s why it is so common to hear so many conversations around keywords and keyword research when talking to anyone about SEO.

While I think that keywords are still important for measuring success for a site, I think updating that keyword-focused mindset to focusing on topics will yield better results. You may be asking yourself at this point what is the difference between a topic and a keyword, especially considering I just mentioned that keywords are still an important piece to the SEO puzzle.

In my way of thinking, a topic is a more holistic approach to “keyword research”.

A topic can be made up of several relevant terms and queries that can fall into different areas of the buyer’s journey.

The types of content you can create around a given topic is a bit dependent on the vertical your site falls into.

forum.bic.mni.mcgill.ca
forum.ikariam.gameforge.com
forum.gizmochina.com
mirtesen.ru
forums.sandisk.com
communities.sas.com
community.atlassian.com
dataplatform.ugent.be
pbi.my1.ru
st-oskol.my1.ru
www.wallpaperup.com
www.homify.com.ve
forum.teamspeak.com
www.1001fonts.com
mtach.heteml.jp
buyersguide.americanbar.org
www.chess.com
forum.geonames.org
profile.majorleaguegaming.com
quelibroleo.hola.com
worldcosplay.net
forums.opentext.com
community.datastax.com
my.plataformaarquitectura.cl
me.popsugar.com
udaystarc02.rajce.idnes.cz
suna.main.jp
glow.popsugar.com
participa.gencat.cat
seekingalpha.com
www.enjin.com
www.agoravox.fr
www.thingiverse.com
board.nl.ogame.gameforge.com
community.thenationonlineng.net
plazapublica.cdmx.gob.mx
www.photocrowd.com
ds.sfc.keio.ac.jp
www.causes.com
theprodigy.ucoz.ua
gagadget.com
ds.sfc.keio.ac.jp
serc.carleton.edu
datamanager.kit.edu
integrationacademy.ahrq.gov
www.ds.uzh.ch
www.petitionenligne.com
wwwr.girlscouts.org
debats.bordeaux.fr
forum-tokio.kl.com.ua
nowyobywatel.pl
answers.outdoorlife.com
techtalk.parts-express.com
xg.mygamesonline.org
directory.livechennai.com
rtdexplorer.fogbugz.com
support2.asylumresearch.com
inside.tenasys.com
data.modestogov.com
data.cityofdenton.com
data.cnra.ca.gov
data.milwaukee.gov
community.talend.com
online.crohnscolitisfoundation.org
blog.ulifestyle.com.hk
data.tempe.gov
thanhxuan.hanoi.gov.vn
178.207.94.219.static.www307b.sakura.ne.jp
twitcasting.tv
deansandhomer.fogbugz.com
forum.festileaks.com
data.sanantonio.gov
boards.philadelphiaeagles.com
istmat.info
ro.pinterest.com
uduba.com
www.britmodeller.com
politiko.ua
www.forum.tecnoandroid.it
community.ceramicartsdaily.org
forums.tformers.com
newsbook.pl
www.naaccr.org
forum.zougla.gr
txst.fogbugz.com

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