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How to Earn Links by Doing Something Truly Newsworthy
Public relations and link building go together like chocolate and peanut butter. But in order for PR to play an effective role in your link building efforts, it requires the right approach.
That means you need to first have a story that, from the audience’s perspective, is worth telling.
BUT just because you’ve got a great, newsworthy story, it doesn’t mean that you’ll earn links.
In fact, many news publications make it a rule to use the nofollow attribute or even not to link out at all in some cases.
This isn’t a reason to not use this approach though, because coverage in trusted publication, especially one with a large audience, carries value that goes beyond the potential link.
As a result of other people seeing the story there, you may earn valuable links from other publications.
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