Google Ads certification is an important credential for marketers.

It is one of the few standardized ways to prove a certain level of knowledge or topical relevance.

While it isn’t an exclusive badge, it requires a certain level of work learning the concepts or experience in day-to-day Google Ads use to attain.

Google Ads certification is a process by which Google recognizes marketers as experts in online advertising.

After passing Ads certification exams, individuals get a personalized certificate and – if affiliated with a company – can contribute to company Google Partner credentials.

Like many Google products, properties, and initiatives, the program has evolved over the years.

The certification program used to be a standalone program and had a cost attached to taking exams.

That changed with the creation of the Google Partners program and has further evolved with the migration to the Google Academy for Ads in 2018, and more recently a rebrand to Skillshop.

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