It’s great to have your brand mentioned.

But the question is: Did the publisher link back to you?

When the answer is no, you might be disappointed about missing out on that link equity (a.k.a., SEO value).

But you still have a shot at getting a direct link to your content added to the coverage.

That is exactly what a link conversion is: making online coverage you have earned more valuable by having a direct link to your content added to the page.

The way you can achieve link conversions is rather simple because it’s done via email and is most likely similar to your normal outreach methods.

However, it requires effort, patience (haha what? I want my link now!), and a well-organized backlink report that will help you know which pieces of coverage have potential to have a follow link added.

Here’s how you can have the best chance at converting these mentions into links.

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