Interested in learning Python? Here are some beginner-friendly ways to use it for automating technical SEO and data analysis work.
After starting to learn Python late last year, I’ve found myself putting into practice what I’ve been learning more and more for my daily tasks as an SEO professional.
This ranges from fairly simple tasks such as comparing how things such as word count or status codes have changed over time, to analysis pieces including internal linking and log file analysis.
In addition, Python has been really helpful:
For working with large data sets.
For files that would usually crash Excel and require complex analysis to extract any meaningful insights.
This means we have more time (and energy) to spend on important strategic work and optimization efforts that cannot be automated.
It also enables us to work more efficiently with large amounts of data in order to make more data-driven decisions, which can in turn provide valuable returns on our work, and our clients’ work.