How to Leverage Keyword Mapping for SEO Success

Keyword mapping is the process of assigning each page to a target keyword cluster. Learn what has changed recently and why keyword mapping remains relevant.

Keyword mapping is the process of assigning each page to a target keyword cluster.

Google ranks on the basis of specific URLs.

Each URL needs to be optimized and relevant for the target keywords in order to rank.

Today’s target keyword cluster normally consists of the main keyword (focus keyword) that clearly describes the topic of the page as well as a series of keyword variations and supporting keywords.

Now, what has changed recently and why is keyword mapping relevant to your 2021 SEO success?

The caveat is the second part of the last sentence: as well as a series of keyword variations and supporting keywords.

A software client of mine recently won Page 1 with one of our Q4 target pages. The article was published in August 2020.

The main keyword is now, November, ranking in position 2 and organic traffic is starting to pick up.

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