How to Make Your Personalized or Targeted Advertising Less Creepy

More and more people are creeped out by the level of personalization in marketing and advertising. Here's how to reach them without scaring them.

These days, it’s not uncommon to hear conversations around targeted advertising or digital personalization tinged with unease or concern.

Are social platforms listening to our conversations?

How do they know my name?

What even is this product from Wish.com and why is it being advertised to me?

It’s not to say that the concerns aren’t legitimate. After all, the idea of massive corporations buying our data can be uncomfortable.

Also, though, we mostly notice when things aren’t functioning the way they should, like every time autocorrect thinks I mean “ducking.”

But if everything is going smoothly, what’s to notice at all?

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