How to Manage a Data-Driven Content Marketing Calendar

A well-planned content calendar is a must-have for marketers to make sure their campaigns are optimized and performing well. Here's what you need to know.

A content marketing calendar is a must-have tool if you want to keep your campaigns organized for maximum efficiency, productivity, and performance.

Adding data to the mix to inform what goes into the calendar and when will supercharge your efforts and help to ensure long term success.



Plan out your next week, month, quarter, or even year’s worth of content in a Google calendar or maybe even one of those desktop, papery things.



Use the functions within Google Sheets or Excel to sort and organize your content by date, type, theme, audience, buying stage, etc.

Share this editable document with your team so everyone has visibility into what content is to be created by who and when.

You can even introduce color-coding or other mechanisms to help focus your team’s attention.

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nostre.com/blogs/post/61076
onfeetnation.com/profiles/blogs/cisco-ccie

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