Category page optimization requires a creative, informed strategy.

Ask yourself this essential question: What factors help category pages rank for specific keywords?

Google offers little insight into the matter.

Google’s Webmaster Guidelines resource does not include information specific to category page ranking, leaving SEO pros in the dark.

This lack of direction may lead optimization efforts for category pages astray, devaluing these important pages.

To avoid penalization for thin pages or ranking conflict between pages, some opt to noindex category pages rather than building them out for optimization.

But isn’t there something that can be done?

In September 2019, John Mueller, Google’s Senior Webmaster Trends Analyst, pulled back the curtain ever so slightly when answering a question about category page ranking during a Webmaster Hangout.

According to Search Engine Journal staff writer Roger Montti, Mueller offered the following advice on how to rank category pages:

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