How to Optimize Informational Copy for Ecommerce Category Pages

Learn how to optimize category pages to make the online shopping experience easier for shoppers and improve your ecommerce site's presence in search

Category pages primarily serve a practical purpose, dividing an ecommerce store’s inventory into manageable subsections so online shoppers can quickly navigate to specific products.

However, like most website pages, category pages also serve a higher function; they can attract users from search engine results pages to the website.

Accomplishing this with a category page is easier said than done.

The process might involve creating unique layouts and hybrid copy that marry the functions of commercial and informational pages.

In this post, you’ll learn how you can optimize your category pages with informational copy.

Ecommerce retailers use category pages to organize products into logical groupings that make the online shopping experience easier.

Just as many brick-and-mortar stores physically separate merchandise into departments and aisles, ecommerce sites separate products into categories with their own landing pages and sub-filters.

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