How to Rank a Video on Both YouTube & Google Search

These key optimization tips will help you get the videos you have published to rank both on YouTube and in Google search.

There are a lot of factors that go into a video ranking well on YouTube, but one of the most important is quality.

Quality isn’t a direct ranking factor because there is no way to objectively measure that.

But it plays a significant role in user engagement – which is a direct ranking factor.

The more people who watch, like, and comment on a video, the better it will generally rank on YouTube.

So make sure to create your videos with the intent of solving a particular problem for your viewers.

Share a piece of useful knowledge.
Teach them how to do something.
Or give them your analysis of something happening in your industry.
And it always helps to encourage them to subscribe to your channel, as well as comment, like, and share the video.

But before we can produce a video, we first need to know what kind of info people are looking for.

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