How to (Re)Build an SEO Agency Today: Changing Business Models

Narrowing the lens on the consumer and business trends that we’ve tackled in the first part of this trilogy, you need to start addressing the ones relevant to building an SEO agency today. And, more importantly, establish which are here to stay and which are just a fad with no long-term implications.

This is one important step in understanding the new context that shapes the business. To help you see clearer, don’t forget to place them on Gartner’s Hype Cycle – an innovation curve that indicates whether it’s just hype surrounding a particular trend or it’s getting productive and mainstream.

That’s how you consider the trend’s scale and its second-order effects – the string of consequences a trend has, that are not visible at first glance.

Remember Henry Ford’s innovation in producing serialized automobiles? A second-order effect that the accessibility of automobiles brought was actually in retail, as people could travel further and carry more products, so bigger convenience stores could be developed.

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