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How to Use GIF Content Without Hurting Your SEO
What are the pros and cons of dynamic GIF content? Are GIFs good or bad for SEO? Here's everything you need to know when using GIFs in your web content.
A quick Google search defines GIF as “a lossless format for image files that supports both animated and static images,” that rose in popularity during the 1980s.
GIFs can express emotions or scenarios in a more dynamic and entertaining format.
Steve Wilhite at CompuServe built the GIF to save memory when displaying images.
Wilhite’s team figured out a way to serve these images using a compression algorithm and limiting the number of colors.
The algorithm worked by identifying repeating patterns, and it made GIFs great at creating high-performance photorealistic images.
Since multiple versions of the image are included in the file, you could string those images together to create a looping video.
The GIF had a storied history after that; Unisys Corp, the company that owned the GIF algorithm, started charging royalties for GIFs in 1995 – and the patent didn’t run out until 2003.
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