How to Use Imagery to Achieve Success in Google Discover

Google Discover has been visible on the homepage of Search since September 2018. It's also available in the Google App, on Android and when you swipe right on the home screen of some devices.

Reporting of Discover traffic only became available within the Google Search Console 6 months after launch. Making the traffic source still feel in its infancy.

I'm a consultant and get to work on some pretty exciting projects from time-to-time. Many of which have a component that involves strategizing around Google Discover.

For some clients I work with, the sheer volume of Discover vs. Web Search traffic is startling.

It's not unheard of (dependent on the industry) to have 80% of traffic being Discover with only 20% being from Web Search.

We've also learned that there is a connection between Core Updates and Discover.

The algorithm which powers Search proving to have more similarities than what was once thought.

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