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How to Use Relevant, Targeted Directories for Link Building

Do you remember the phone book?

I know… it’s practically an ancient artifact. But it was useful, in its time.

Not only could you close your eyes, open to a random page, and blindly point at a number to prank call (not that I would know anything about that), but you could also flip to the back of the book – to the “yellow pages” – to search for local businesses.

Now, phone books are practically obsolete. You search online for the product or service you need, and when you include your location, you can find a nearby shop within minutes.

This is exactly what you did with the phone book, just… without all the paper cuts.

According to Google, 80% of consumers in the U.S. use search engines to find local businesses:

Directories typically index businesses by niche, location, or category, and often include reviews.

When a person uses an online directory, they want to locate a business that is relevant to their needs – to what they’re shopping for at that very moment.

A directory makes it very easy for consumers to cut through the (marketing) noise.

By having your business listed in a directory, you’re increasing your site’s visibility, which increases the chances of sales, too.

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buffalorange.com
typely.com
teurgia.org
www.mindfulnessexercises.com
www.squier-talk.com
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chooseyourstory.com
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amtech.vn
www.smartzona.net
www.bodyforumtr.com
www.kenyatalk.com
www.chevybolt.org
www.musik-sammler.de
forum.hajosnep.hu
sorokin.ru
www.litecart.net
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neo-masculin.com
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languagecaster.com
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hi.phones.com
connectability.ca
forum.yotako.io
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