There are a few definitions for universal search on the web, but I prefer hearing it from the horse’s mouth on things like this.

While Google hasn’t given a strict definition that I know of as to what universal search is from an SEO standpoint, they have used the following definitio

On top of this, there are additional databases that information is drawn from (hotels, sports scores, calculators, weather, etc.) and additional databases with user-generated information to consider.

These range from reviews to related searches to traffic patterns to previous queries and device preferences.

It was a crazy time of discovery. Discovering all the sites that didn’t meet your intent or your desired format, that is.

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