How User Behavior In Search Works: Everything You Need to Know

In this age of search, it’s not enough to know what ranking signals may-or-may-not be at play.

You also need to understand the environment in which those signals operate.

This chapter will look at how user behavior is – and isn’t – used by search engines.

Unlike the previous three installments, which focused on principles, this post will rely on more specific examples and applications.

Most of this chapter will discuss Google because they are the leader in this space, but the principles also can be applied to Bing.

Now, I’m not saying that you should take everything Google says at face value, but this is a repeated response and it makes sense.

Not all website owners/webmasters/SEO professionals use Google Analytics. If Google used their analytics platform to determine success and failure metrics of your site specifically they would essentially be comparing apples-to-oranges.

Your individual user metrics (as reported or detected by Google Analytics) are not used specifically for or against you.

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