Hulu Launches Beta for Self-Serve Advertising Platform

Aimed at small and medium-sized businesses, the new beta aims to give lower-budget the opportunity to appear alongside nationally-known shows.

Long-known as an expensive platform for ads, Hulu is now making a play for small and medium-sized businesses.

The company announced a beta launch for a self-service ad platform, with a low minimum budget of just $500.

Brands who are whitelisted will find a streamlined, simple interface that walks them through setup and launch.

Advertisers choose a date range, audience targeting, budget, and then an area to upload their ad.
Advertisers can target by age, gender and location. There are also options for interests or show genre, but the website does not provide a full list of those options

Ad creative must be video, anywhere between 15-30 seconds long. Unlike other advertising ecosystems brands might be used to, it will currently only support one creative per campaign. This should be considered in the campaign set up phase if an advertiser has more than one version they would like to run.

The file format must be in .mp4 or .mov output, in HD with stereo sound, and cannot violate any ad policies.

All ad creative will go through an approval process that Hulu notes can take up to 3 days.

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