Important PPC Trends to Watch in 2021

[sam john]

What will be the big trends in PPC marketing and paid social in 2021? Here are 10 trends you need to know, according to 32 top experts.

In a normal year, PPC marketing is fairly unpredictable.

But 2020 was anything but a normal year.

Last year, nobody could have or would have predicted we’d be dealing with the impact of the ongoing coronavirus pandemic throughout 2020.

Instead, our PPC experts were busy talking about trends like automation, audience targeting, and privacy.

Hopefully, 2021 won’t throw quite as many curveballs at those of you doing PPC advertising and paid social.

So what will be the most important PPC trends in 2021?

As part of my fourth annual look at PPC Trends here on Search Engine Journal, I asked some of the top PPC experts for their insights.

Here are the top 10 PPC trends you need to know for 2021 – from paid search, to paid social, to remarketing, and beyond – according to 32 experts

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