Is Multiple Domains Pointing to Single Website Good for SEO?

Will redirecting other domains to a primary one be a good idea for SEO? Here's what you need to know before you make that decision.

So, assuming we’re talking about redirecting these other domains to the client’s primary domain…

The first questions we need to answer in this scenario are:

Where did these domains come from in the first place?
Has this client always had them (as in, were they the original registrant)?
Have these domains ever had a website of “their own” (or do they currently have their own content/website)?
The last thing you want to do is 301 a domain with thousands of spam or porn links to a client’s perfectly good (wholesome) domain.

If the domains have any kind of footprint that indicates there were nefarious activities in the past, I would not consider 301 redirecting the domains to the client’s active domain.

However, if the domains in question might have type-in value, you could 302 redirect them to the client site.

You are also going to need to check Google to see if there are any actively ranking pages on each of the domains.

If there are, is that content directly analogous to your client’s current content?

There is no value in redirecting a domain that ranks for terms related to poodles to a website that contains content about used cars (or anything similar… if the content isn’t the same, there’s no value in the redirect).

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