Google’s John Mueller clarifies that keyword-heavy meta titles and descriptions are not against webmaster guidelines.
Google’s John Mueller clears up a misunderstanding about keyword-heavy and , saying it’s a common practice that’s not against webmaster guidelines.
This topic is addressed during the Google Search Central SEO live stream held on December 11. An SEO tells Mueller they see small businesses saturate their titles and descriptions with commercial keywords all the time, even after advising them not to do so.
They give an example of a florist in Brighton having a description that reads: “wedding flowers Brighton, funeral flowers Brighton, anniversary flowers Brighton, birthday flowers Brighton,” and so forth.
Aesthetically it doesn’t look right, the SEO tells Mueller, but it’s not uncommon to see pages with those kinds of descriptions rank highly in .
Mueller is asked why saturated titles and descriptions are so prevalent in search results, and whether or not they’re against Google’s webmaster guidelines.
Without mincing words, Mueller says saturating a page’s meta title and description with keywords is not against Google’s guidelines. It’s not even something Google considers to be problematic.