Leads From PPC Not Converting? Here Are Potential Reasons

There are many reasons outside of PPC why leads don't convert. Learn where to uncover potential problems and how to solve them. There are many reasons outside of PPC why leads don't convert. Learn where to uncover potential problems and how to solve them.

Below are a few questions that each team should think about to start the conversation and peel back that onion.

  • How long is the sales cycle actually?
  • When does the responsibility of leads transfer from marketing to sales?
  • Are there any key trends coming up in unqualified leads?
  • How long does it take for sales to contact an initial lead?

This is a more strategic concept that really doesn’t have anything to do with PPC, but the business as a whole.

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