Steer clear of these seven damaging mistakes to make sure you're always bringing your A-game to your link building efforts. Link builders make connections with editors and journalists to get something out of it.
And they want to do this with the least effort and minimal interaction.
I could make an analogy of hitting up hotties at the club, but I think you get the picture: it’s a pretty messed up way to start any conversation.
I’m not saying it’s wrong, but that it underlies a lot of the issues we have with link building.
If you’re building your links through outreach, you often create prospect lists of sites you want to contact.
You will use some sort of qualifying criteria that answer the question: would I want a link from this site or not?
Everyone does this differently.
Some use a list of metrics. Some focus on relevancy, look, and content. Others look at the link behavior of a site.
And some do all of this and more.
One trap that many link prospectors fall into, is to spend disproportionate time and energy on judging prospects that aren’t suitable.