LinkedIn Makes Virtual Events Easier to Find

LinkedIn is rolling out new discovery features for virtual events designed to boost attendance by making them easier to find.

In addition, event organizers will finally be able to capture leads from event sign-ups.

That's great news for marketers, as virtual events have been wildly successful since being added to LinkedIn this past May.

The company reports over 200,000 events have been hosted so far on LinkedIn, with a total of 10 million attendees.

One of the main reasons companies may have been hesitant to host events on LinkedIn is the inability to capture lead gen data.

Now LinkedIn is removing that barrier, which should make virtual events even more appealing to businesses and marketers.

Here's more about all the upgrades to virtual events on LinkedIn.

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