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Modern Link Acquisition Tactics That Work
Depending on your experience in SEO, the term link acquisition could be viewed as a dirty word, a magic bullet, or a pain in the… you know what.
But regardless of how you view link building, the fact remains that Google uses links as a ranking signal within their search algorithm and studies continue to show a .
And Google uses links for good reason.
Links, when they’re not manipulated, represent an endorsement of one site by another.
If you are willing to send your audience away from your site to another site, it better be for good reason (you endorse the page, you’re citing a source, the page expands on a topic, etc.).
So, if you want your pages to rank in organic search and bring traffic to your website, you’re likely going to need to acquire links.
However, you won’t rank simply by acquiring links, you need to acquire the right links and that means using the right tactics.
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